Video content strategy workshop
The role of a creative leader is not to have all the ideas; it's to create a culture where everyone can have ideas and feel that they are valued.
Ken Robinson
Why a Video Workshop?
Call it content marketing or branded content; video content is all about storytelling. The story of your products, services, business history
and your board.
The purpose of content creation is to enhance brand awareness, drive engagement, and boost sales. For you to be seen as the ‘go to’ people in your sector for useful, current and engaging information.
Good video isn’t just about production, it’s about planning.
In today’s content-saturated world, your video needs to do more than look good. It needs to tell the right story, reach the right audience, and serve a clear purpose, whether it’s building brand awareness, generating leads, or supporting sales.
What We’ll Do
Identify key video opportunities across your business.
Define target audiences and the messages they need to hear.
Uncover the stories your brand (and your clients) should be telling.
Create a practical content plan that aligns with your goals and budget.
Whether you’re promoting products, profiling your leadership team, or launching thought leadership content, we’ll help you connect the dots between ideas, audience, and execution.
Why It Works
Video can be shared across platforms, reused across campaigns, and adapted for global reach but only when you think strategically.
Build a video roadmap with long-term value.
Spot overlaps in messaging or spend across teams.
Enable smarter collaboration across marketing, comms, and sales.
According to Wyzowl’s 2025 report:
93% of marketers say video delivers strong ROI
88% say it’s helped generate leads
84% say it’s directly increased sales
The Outcome
A sharper understanding of your brand’s video potential.
A prioritised content plan.
Clear ideas on tone, format, and audience.
A confident next step toward content that delivers.
Let’s start the conversation.
Together, we’ll turn your ideas into impactful, enduring content.
